Search results for "AI"
How to tackle brand safety in programmatic, according to GroupM, Vox Media, The Trade Desk, LinkedIn, and Sizmek
The number of brands placing ads programmatically dropped 17% in April compared to the same period last year. The reason? Brand safety. Brands are more concerned than ever that their ads are being displayed next to offensive content. Things have escalated in the wake of the most recent YouTube scandal. As a result, some are beginning to shift programmatic spend. But is this the right move? How can agencies and brands better control quality? How can the industry improve? A group of industry leaders offer their insights on how to move forward.
The Google PR lobbying machine rumbles back
In a recent speech to the Society of Editors’ at The Tamburlaine Hotel in Cambridge, Ronan Harris, Managing Director of Google UK and Ireland, fed decade-old Google arguments into the winds, despite the current media climate. While acknowledging that, “the open internet has turned business models on their heads and raised all kinds of new questions and challenges for us all,” Harris systematically tried to distance Google from any negative affect and control over the demise of news media and its societal consequences. By opening his talk on the uniqueness of the company’s role, Harris makes his Google-eyed perspective clear with the company’s classic “But we’re a search company” retort to any attempt to hold them to the standards to which responsible media companies gladly adhere.
Why AccuWeather takes IoT personally
Peggy Anne Salz, mobile analyst and Content Marketing Strategist at MobileGroove, catches up with Steven Smith, AccuWeather President of Digital Media, to discuss how the company is pursuing a strategy that spans multiple channels and touch points – ranging from apps and bots, to watches and wearables, to connected cars and devices in the home.
Facebook ad targeting is incredible – and scary
As Facebook continues to amass enough force and influence to rival a superpower, its ad targeting is not only the social giant’s biggest liability, but also its forte. Entire countries, global populations, legislators, and advertisers both seethe and marvel at its prowess. As a result, Facebook finds itself caught in a conundrum created by its own success.
DCN’s must reads: week of November 16, 2017
Here are some of the best media stories our team has read so far this week: The Guardian | Tim Berners-Lee on the future of the web: ‘The system is…
Personalization without people: What happens when no one can track consumers?
The alignment of new laws, reader advocacy, and technology has opened up a challenge for user tracking tools. While some express concern that an end to unbridled tracking will hinder the digital ecosystem, this is an enormous opportunity for publishers to take the lead in building the next generation of personalization technology. However, this evolution in personalization will need to be built on a foundation of editorial metadata, which will drive everything from video playlists to targeted advertising.
From clicks to engagement: The enhanced art of writing headlines
What makes a great headline, and why? How can headlines make the casual skimmer stop and actually read? While much has changed in media’s shift from print to digital, these fundamental questions haven’t. Editors and writers correctly describe headline writing as an art. However, with all the technology out there, there is a scientific way to put evidence behind that art, and help publishers grow their engaged readership as a result.
Behind the YouTube video strategy at The Washington Post, Fusion, and The Atlantic
Video has become an increasingly important delivery medium for media brands. Given the investment, it might seem like they’d want to keep this video traffic firmly on their own sites. However, as with other types of content, most publishers have developed a distribution strategy for multiple platforms. Because YouTube offers such an efficient way for viewers to find, view, and share video content, it has become a de facto video distribution channel for many media outlets.
DCN’s must reads: week of November 9, 2017
Here are some of the best media stories our team has read so far this week: Bloomberg | It’s Getting Harder for Tech Companies To Deny Responsibility for Content (5…
Asking the right questions to stop information disorder
Fake news poses new challenges in today’s digital society requiring best practices and solutions to repair tainted digital information streams. The Council of Europe’s new research delves into the digital information and communication process to develop effective solutions to remedy the information disorder. Their report offers a detailed global insights and examines the agents, messages, and audiences involved.
22×20 Kicks-off media literacy week with #sschat
This week marks the beginning of the third annual media literacy week. With fake and misleading news continuing to dominate the headlines, media literacy week’s mission — to highlight the power of media literacy and its essential role in education today — has never seemed so timely. Consumers need to have better context for the content they are consuming, so they continue to ask the right questions, and stay critical of the information they see online.
Honest truth about the Honest Ads Act
Concerns about fake news and potential Russian involvement in the U.S. 2016 general election is reaching a fever pitch that was highlighted last week with multiple congressional hearings. Digital advertising is in the crosshairs and, like many challenging discussions about digital advertising, transparency is at the heart of the issue. The proposed Honest Ads Act is a bipartisan effort to govern digital political advertising with the same rules followed by traditional broadcast media.