Search results for "AI"
Lessons learned from the pandemic-era subscription boom
The Covid-19 pandemic served as a catalyst for massive subscription growth, in part because consumers sought quality journalism to get accurate information about the virus. It also accelerated content consumption…
How HBR uses case studies and ebooks to sell premium subscriptions
When looking for ways to add value for premium subscribers, Harvard Business Review dug decades into the past. As Nini Diana, HBR’s director of consumer marketing put it, “Our archive…
Mitigating risk in the age of big tech
We have all purchased some sort of insurance to protect against the risk of an accident or a total loss. We often do this with little consideration because we all…
Why don’t publishers stand up for their brand integrity?
Around Halloween 2019, I was catching up on politics on a major news publisher’s site when an image in a 970X90 banner ad stopped me dead in my scrolling. I…
Understand consumer expectations in the ecommerce journey
As digital publishers diversify revenue strategies and develop ecommerce businesses, it is important to understand the consumer purchase process. For many publishers, ecommerce is more than just affiliate links, branded…
Aftershock: What the industry looks like after Apple’s privacy update
The tectonic plates of the internet advertising economy shifted last week as Apple began to push out iOS 14.5 to over one billion devices worldwide. We’re also feeling frequent tremors…
Audience trust means authentication – and revenue
In business, sometimes incremental improvements are the right course of action. Small steps allow companies to maintain stability and balance while testing out new protocols and procedures. The advertising industry,…
News evolution: from print, to push, to the almighty algorithm
In conversation with Digital Content Next’s Michelle Manafy, Flipboard founder and CEO Mike McCue and Washington Post managing editor Kat Downs Mulder explore the evolution of digital media, serving the…
Demand path optimization: a publisher panacea
Everyone seems to be focused on the “new” data strategies that publishers can deploy in a post-cookie world. The New York Times set the agenda with their news about phasing…
Research reinforces the value of premium ad context
Media research continues to prove that ad performance is better in premium content environments. From comScore’s 2016 research to more recent reports, World Media Group (WMG) and Integral Ad Science (IAS),…
Rebuilding audience engagement in the post-Trump era
Last Friday marked 100 days since Donald Trump officially left the White House as U.S. president. His departure ended a chapter crammed with chaos and controversy for hundreds of millions…