Search results for "AI"
Driving Digital Transformation within Media & Publishing Brands
In this intimate conversation for DCN members, we’ll discuss:- Aligning internal stakeholders and KPI’s towards digital growth; Tactics to drive digital subscriber growth + retention; and Tech stack considerations for…
Abandon the inverted pyramid. It’s time to rebuild the news.
Audiences are spending more time than ever consuming content. Still, even an explosion in digital subscriptions couldn’t prevent massive job cuts across the nation’s newsrooms. Any argument that closures hit…
DCN’s must reads: week of June 10, 2021
Here are some of the best media stories our team has read so far this week: Financial Times | Amazon’s MGM deal doesn’t need to revolutionise streaming to pay off…
Travel media execs outline their post-pandemic plans
When the pandemic took hold in spring 2020, travel publishers had to think, and move, fast. In a world where travel became unsafe, if not outright banned, this segment of…
Diversify your advertising options to drive revenue
Media owners may feel like their cups are half empty. Admittedly, it’s a tough business to be in right now. Certainly, the advertising industry is in the middle of a…
The post-Covid streaming trend we can count on
At long last, it seems there may be an end in sight for the Covid-19 pandemic in the United States. Leaders of states and municipalities that have had some of…
Targeting practices: a critical look at surveillance advertising
Personalized advertising offers relevance. And algorithms that help target specific products and services towards interested consumers can be beneficial. However, collecting massive amounts of consumer data is highly problematic. Some…
Do recommenders deliver more value to audiences – and the bottom line?
There are a number of reasons why legacy media faces fierce rivals in digitally native media – such as Netflix, Spotify, and Stitch. However, a critical competitive differentiator could be…
Marketing cloud best practices for publishers
The innovations in marketing technologies and platforms over the past decade have been transformational for the marketing industry. For publishers, the latest and greatest in MarTech and software can be…
Digital media transparency: publisher best practices
As concerns about media transparency rise, marketers are becoming more selective about where they place their media investment. They are asking questions like: Where are my ads being shown? Are…