Research / Insights on current and emerging industry topics
Archive
It’s time to align data practices with consumer expectations
To better understand consumer expectations with online data collection practices, Digital Content Next (DCN) surveyed a nationally representative sample of adults in the U.S.
April 27, 2020 | By Rande Price, Research Director – DCN
New DCN research explores consumer appetite and satisfaction for digital subscriptions
September 19, 2019 | By Rande Price, Research Director – DCN
DCN Direct Audience Revenue Case Studies Report
February 6, 2019 | By Rande Price, Research Director – DCN
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Research
Malicious ads are down. But don’t rest easy yet.
August 28, 2019 -
Marketing
The case for shifting CMO budgets from tech to creative services
August 27, 2019 -
Research
Disinformation is profitable. That needs to change.
August 21, 2019 -
Research
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Research
High quality content casts positive halo over ad perception
August 19, 2019 -
Viacom dispels stereotypes and reveals actionable insights with its “Generations” study
August 15, 2019 -
Research
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Research
The halo effect is real: New research confirms that ads perform better in quality contexts
August 1, 2019 -
Research
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Marketing
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Research
Journalists are worried about the future of journalism
July 23, 2019 -
Research