Research / Insights on current and emerging industry topics

Archive

January 6, 2025 | By Rande Price, Research VP – DCN digital video, Gen Y, Gen Z, generational media usage

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

Research

How two publications are attracting new, younger audiences
February 20, 2023 audience, subscriptions
Advertising

Publishers vs. walled gardens: Can your data tech compete?
February 16, 2023 clean rooms, data, digital advertising, supporter
Research

2023 strategies for subscription growth
February 7, 2023 subscriptions
Policy

A state-by-state evaluation of internet privacy laws
February 6, 2023 policy, privacy
Advertising

The programmatic ad market benefits from standardization and transparency
January 30, 2023 digital advertising, programmatic
Research

Focus on the customer journey to retain subscribers
January 24, 2023 subscriptions, ux
Research

Sports media is losing Gen Z. How can they win them back?
January 16, 2023 audiences, generational media usage, Sports
Research

Using content analyses to guide streaming business strategy
January 10, 2023 analytics, content strategy, OTT, streaming media
Research

News organizations try TikTok to engage younger audiences
December 28, 2022 audiences, social media distribution
Research

Personalized content comes to FAST streaming
December 13, 2022 digital video, FAST, localization, personalization
Perspectives

7 critical media trends to factor into your strategy
December 8, 2022 digital advertising, news, newsletter, streaming, subscriptions
Research

Newsroom social media policies need input from diverse voices
December 6, 2022 Diversity, equity, social media