Research / Insights on current and emerging industry topics

Archive

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Advertising

The programmatic ad market benefits from standardization and transparency
January 30, 2023 digital advertising, programmatic
Research

Focus on the customer journey to retain subscribers
January 24, 2023 subscriptions, ux
Research

Sports media is losing Gen Z. How can they win them back?
January 16, 2023 audiences, generational media usage, Sports
Research

Using content analyses to guide streaming business strategy
January 10, 2023 analytics, content strategy, OTT, streaming media
Research

News organizations try TikTok to engage younger audiences
December 28, 2022 audiences, social media distribution
Research

Personalized content comes to FAST streaming
December 13, 2022 digital video, FAST, localization, personalization
Perspectives

7 critical media trends to factor into your strategy
December 8, 2022 digital advertising, news, newsletter, streaming, subscriptions
Research

Newsroom social media policies need input from diverse voices
December 6, 2022 Diversity, equity, social media
DE&I

LGBTQ+ representation impacts advertising
November 29, 2022 digital advertising, Diversity, inclusion
Revenue

What young media users pay for — and why
November 22, 2022 subscriptions
Research

TV ads create stronger brand memories compared to other contexts
November 15, 2022 digital advertising
Research

Key podcast trends: from production to monetization
November 8, 2022 audio, podcasting