Research / Insights on current and emerging industry topics

It’s time to align data practices with consumer expectations

To better understand consumer expectations with online data collection practices, Digital Content Next (DCN) surveyed a nationally representative sample of adults in the U.S.

April 27, 2020 | By Rande Price, Research VP – DCN Ad Blocking, digital advertising, digital privacy, personalization, privacy

New DCN research explores consumer appetite and satisfaction for digital subscriptions

September 19, 2019 | By Rande Price, Research VP – DCN

DCN Direct Audience Revenue Case Studies Report

February 6, 2019 | By Rande Price, Research VP – DCN

Research

Gen Z not only loves content, they pay for it
February 5, 2020 consumer behavior, Gen Z, subscriptions
Research

Inside the maturing podcast advertising market
February 4, 2020 podcasting, supporter
What Chartbeat’s loyalty research says about the future of device, channel strategies
January 29, 2020 content delivery, content distribution, supporter
Edelman Trust Barometer indicates the distrust of media is fueled by social platforms
January 28, 2020 consumer expectations, social platforms, trust
Reuters finds reader revenue critical for the future of media
January 21, 2020 consumer behavior, reglation, revenue diversification, social platforms, subscriptions
Research

New DCN report offers insights on programmatic marketplace
January 7, 2020 digital advertising, programmatic
Research

Consumers are excited about 5G connectivity. Less so about escalating privacy concerns
December 17, 2019 data collection, mobile, privacy
Publishers have reevaluated their platform relationships
December 10, 2019 local news, platforms, subscription models, subscriptions
Research

What this past quarter of engagement data tells us heading into 2020
December 9, 2019 consumer behavior, mobile, supporter
Research

Out of control: Consumers increasingly wary of data collection, use, and security
December 4, 2019 big data, consumer expectations, data collection, digital privacy
Research

Premium context and 30-second spots dominate video advertising right now
November 25, 2019 digital advertising, digital video, halo efffect, supporter
Research

Research confirms healthy consumer appetite for digital subscription products
November 19, 2019 consumer behavior, subscriptions