Research / Insights on current and emerging industry topics

Archive

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Advertising

Programmatic advertising has a quality problem
June 27, 2023 digital advertising, programmatic
Research

U.S. media sees some promising signs, despite ongoing challenges
June 15, 2023 consumer behavior, news, news consumption, trust
Research

Publishers focused on audience, automation and video
June 13, 2023 AI, cookies, digital video, newsletter, social platforms
Research

Research reveals conflicting needs from news consumers
June 5, 2023 consumer expectations, news consumption
DE&I

Growing audiences–and your media business–through diversity
May 30, 2023 DE&I, equity, staffing, supporter
Research

Understanding consumer choices in the evolving TV market
May 26, 2023 consumer behavior, digital video, streaming video
Research

Tips and tactics for the growth of digital native media
May 9, 2023 digital advertising, subscriptions
DE&I

Steps to help rebuild trust in news in underserved communities
May 2, 2023 DE&I, trust
DE&I

Who’s on the beat? You might be surprised
April 18, 2023 content strategy, DE&I
DE&I

Gen Y & Z want media to lead on gender equity
April 11, 2023 equity, Gen Z, generational media usage
Research

Do negative headlines drive news traffic?
April 4, 2023 consumer behavior, news consumption
Research

How publishers are building connections with young audiences
March 29, 2023 generation z, generational media usage, millennials, supporter