Research / Insights on current and emerging industry topics

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New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

Global Mobile Advertising Revenue 2014
August 14, 2015 digital advertising, mobile advertising
Research

Ad Blocking Predicted to Cost Ad Industry $21.8 billion in 2015
August 12, 2015 Ad Blocking, digital advertising
Perspectives

Four Online Video Advertising Trends You Should Be Thinking About
August 11, 2015 supporter, video advertising
Research

What Marketers Think of Big Data and Internet of Things
August 10, 2015 big data, digital marketing, IoT, marketers
Research

How Well Do You Know The OTT Video Market?
August 5, 2015
Research

Online Video is the Fastest-growing Category of Internet Advertising
August 5, 2015 Ad Spending, digital advertising, digital video
Research

Digital Magazine Sales Will Top 1.3 billion in 2015
July 29, 2015 digital magazines
Research

Homepage Layout Matters
July 28, 2015
Research

CMOs Report that Content Marketing is Effective
July 24, 2015
Research

Consumers Will Pay a Premium for Innovation
July 22, 2015
Research

U.S. Programmatic Display Ad Revenues Totaled $10.1 Billion in 2014
July 21, 2015 digital advertising, IAB, programmatic, research
Research

Solving Digital Video Advertising’s Premium Dilemma
July 15, 2015 digital video, digital video spend, Forrester, Teads