Research / Insights on current and emerging industry topics

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New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

Video effective for content marketing despite challenges
September 24, 2015 content marketing, digital marketing, video
Research

Building consumer trust in digital brands
September 22, 2015 engagement, security, trust
Perspectives

Smartphones can tell when you are bored
September 15, 2015 attention, mobile
Research

Twitter: a major news hub
September 11, 2015 distribution, news, social media, Twitter
Research

Data Key to Digital Ad Revenues
September 9, 2015 analytics, data, supporter
Research

Consumers Pay More for More Online Video
September 4, 2015 digital video, premium video, streaming media
Research

The Golden Age of Connected TVs
September 2, 2015 Connected TV, OTT
Research

Survey Reveals Publishers Programmatic Frustration
August 31, 2015 programmatic
Research

Do Millennials Consume Content, Ads and Shop Differently?
August 28, 2015 digital advertising, ecommerce, millennials, mobile
Research

Mobile Technology Bridges the Digital Divide
August 26, 2015 audiences, millennials, mobile, news
Research

The State of Tags in Digital Media
August 24, 2015 classification, metadata, supporter, tagging
Research

Viewability Continues to Trouble the Marketplace
August 18, 2015 digital advertising, viewability