Research / Insights on current and emerging industry topics

Archive

January 6, 2025 | By Rande Price, Research VP – DCN digital video, Gen Y, Gen Z, generational media usage

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

Research

Advice for addressing waterfall inefficiencies
November 17, 2015 digital advertising, supporter
Research

How mobile is changing marketing
November 13, 2015 mobile marketing
Research

Mobile best practices for native ads
November 11, 2015 mobile advertising, native advertising
Research

Display advertising deserves more credit for inbound phone calls
November 10, 2015 digital advertising
Research

Smartphones dominate digital device popularity
November 4, 2015 ereaders, mobile, smartphones, tablets
Research

Consumer marketing preferences differ from common brand marketer practices
November 2, 2015 digital marketing
Research

Bot fraud breaches the trust of publisher and advertiser
October 28, 2015 ad fraud, bots, non human traffic
Research

Ad budgets shifting to digital video
October 27, 2015 programmatic, video advertising
Research

Who’s really cutting the cord? The answer in 7 charts
October 26, 2015 cord-cutting, OTT, streaming, SVOD
Research

Growing the receptivity of digital ads
October 21, 2015 digital advertising, supporter
Research

US ad sales will grow by +2.2% this year, with digital surpassing TV ad spending faster than expected
October 19, 2015 Ad Spending, digital advertising
Research

What’s right for your mobile user experience: app or site?
October 14, 2015 mobile