Research / Insights on current and emerging industry topics

Archive

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

Consumer marketing preferences differ from common brand marketer practices
November 2, 2015 digital marketing
Research

Bot fraud breaches the trust of publisher and advertiser
October 28, 2015 ad fraud, bots, non human traffic
Research

Ad budgets shifting to digital video
October 27, 2015 programmatic, video advertising
Research

Who’s really cutting the cord? The answer in 7 charts
October 26, 2015 cord-cutting, OTT, streaming, SVOD
Research

Growing the receptivity of digital ads
October 21, 2015 digital advertising, supporter
Research

US ad sales will grow by +2.2% this year, with digital surpassing TV ad spending faster than expected
October 19, 2015 Ad Spending, digital advertising
Research

What’s right for your mobile user experience: app or site?
October 14, 2015 mobile
Research

Intimate brands are strong financial performers
October 13, 2015
Innovation

Exploring the Internet of Things in 5 charts
October 13, 2015 Internet of Things, IoT
Research

Instant messaging use rises as more people opt for closed platforms
October 7, 2015 instant messaging, marketing, mobile, mobile marketing
Research

Sports fans are twice as likely to watch sports on TV than on the Internet
October 6, 2015 cord-cutting, Sports, streaming
Research

Wearable developers say biggest challenge is lack of information on consumer usage
October 2, 2015 Wearables