Research / Insights on current and emerging industry topics
Archive
2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior
The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.
September 13, 2021 | By DCN
It’s time to align data practices with consumer expectations
April 27, 2020 | By Rande Price, Research VP – DCNNew DCN research explores consumer appetite and satisfaction for digital subscriptions
September 19, 2019 | By Rande Price, Research VP – DCN-
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Native Ads Increase in Popularity and Price
July 6, 2015 -
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More Professional and Snackable Digital Content
July 2, 2015 -
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Google Search Found to Censor Results
July 1, 2015 -
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Kantar Finds Overall Ad Spend Down 4% in Q1
June 30, 2015 -
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Marketing Success is Dependent on Getting Digital Right
June 29, 2015 -
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Liquid Audiences Impact Content and Marketing Strategies
June 23, 2015 -
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Users Value Their Time… and Your Content
June 19, 2015 -
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Marketers Shift TV Budgets to Programmatic Video
June 5, 2015