Research / Insights on current and emerging industry topics

Archive

2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior

The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.

September 13, 2021 | By DCN consumer behavior, Gen Z, generation z, generational media usage

It’s time to align data practices with consumer expectations

April 27, 2020 | By Rande Price, Research VP – DCN

New DCN research explores consumer appetite and satisfaction for digital subscriptions

September 19, 2019 | By Rande Price, Research VP – DCN

Research

Native Ads Increase in Popularity and Price
July 6, 2015 native advertising
Research

More Professional and Snackable Digital Content
July 2, 2015 short form, video
Research

Google Search Found to Censor Results
July 1, 2015 search
Research

Kantar Finds Overall Ad Spend Down 4% in Q1
June 30, 2015 Ad Spending
Research

Marketing Success is Dependent on Getting Digital Right
June 29, 2015 big data, marketing spend, mobile marketing
Research

High Volume of Generic Communications Disengage Digital Consumers
June 24, 2015 personalization, push notificiations, SMS
Research

Liquid Audiences Impact Content and Marketing Strategies
June 23, 2015 audiences, content consumption
Research

Users Value Their Time… and Your Content
June 19, 2015
Research

Reuters’ Digital News Report Finds Social, Mobile on the Rise but Video Flat
June 17, 2015 digital advertising, mobile, news consumption, social media, video
Research

MMA Releases Guidance Report on Location Audience Targeting
June 15, 2015 location-based, marketing, MMA, mobile, targeting
Research

IAB Survey Finds Mobile Consumers Worldwide are Watching Long Form Video
June 9, 2015 digital video, mobile
Research

Marketers Shift TV Budgets to Programmatic Video
June 5, 2015