Research / Insights on current and emerging industry topics

Archive

2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior

The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.

September 13, 2021 | By DCN consumer behavior, Gen Z, generation z, generational media usage

It’s time to align data practices with consumer expectations

April 27, 2020 | By Rande Price, Research VP – DCN

New DCN research explores consumer appetite and satisfaction for digital subscriptions

September 19, 2019 | By Rande Price, Research VP – DCN

Perspectives

Four Online Video Advertising Trends You Should Be Thinking About
August 11, 2015 supporter, video advertising
Research

What Marketers Think of Big Data and Internet of Things
August 10, 2015 big data, digital marketing, IoT, marketers
Research

How Well Do You Know The OTT Video Market?
August 5, 2015
Research

Online Video is the Fastest-growing Category of Internet Advertising
August 5, 2015 Ad Spending, digital advertising, digital video
Research

Digital Magazine Sales Will Top 1.3 billion in 2015
July 29, 2015 digital magazines
Research

Homepage Layout Matters
July 28, 2015
Research

CMOs Report that Content Marketing is Effective
July 24, 2015
Research

Consumers Will Pay a Premium for Innovation
July 22, 2015
Research

U.S. Programmatic Display Ad Revenues Totaled $10.1 Billion in 2014
July 21, 2015 digital advertising, IAB, programmatic, research
Research

Solving Digital Video Advertising’s Premium Dilemma
July 15, 2015 digital video, digital video spend, Forrester, Teads
Research

TV is Now the 2nd Screen for Kids
July 14, 2015 audiences, digital video, millennials, mobile
Research

Magazine Apps Keep Publishers Profitable and Users Engaged
July 8, 2015