Research / Insights on current and emerging industry topics

Archive

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

European consumers demand better online video advertising experiences
September 13, 2016 Ad Blocking, video advertising
Research

Overall magazine audience grows 6.2%
September 7, 2016 audiences
Perspectives

The deal with disclosure and the ethics of native advertising
September 6, 2016 native advertising
Research

Survey finds newsrooms are monitoring metrics, not acting on them
August 29, 2016 analytics
Research

Buying, renting videos by title is not making the leap to digital
August 26, 2016 digital video, subscriptions, SVOD
Research

What news publishers’ risk in social distribution
August 24, 2016 social distribution
Research

Local publishers meet consumer expectations
August 17, 2016 local, local publishers, newspapers
Perspectives

Time for marketers to up their emoji game
August 15, 2016 digital marketing
Research

Facebook dominates magazine brands’ social media engagement, but Instagram is gaining fast
August 11, 2016 magazines, social media
Research

Publishers increase mobile investment
August 10, 2016 ad blockers, content distribution, digital advertising, diversification, mobile, programmatic
Research

Streaming dominates video content piracy
August 3, 2016 digital video, piracy
Research

Marketers increasingly favor viewability and third-party verification
August 2, 2016 digital advertising, targeting, viewability