Research / Insights on current and emerging industry topics

Archive

January 6, 2025 | By Rande Price, Research VP – DCN digital video, Gen Y, Gen Z, generational media usage

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

Research

Mobile marketing is huge. But how are marketers supposed to make it work?
November 28, 2016 mobile marketing
Research

Omni-channel marketing is a must this holiday season
November 22, 2016 cross-platform, digital marketing, ecommerce
Research

Survey reveals how marketing pros make data-based decisions
November 22, 2016 data
Research

In-stream and Sidekick are preferred mobile ad formats
November 16, 2016 digital advertising, mobile advertising
Research

Interstitial ads shown to alienate, not engage
November 15, 2016 digital advertising, video advertising
Research

Mobile now accounts for almost half of all digital ad revenue
November 9, 2016 digital advertising, mobile, social media, video advertising
Perspectives

Six things we now know about native advertising
November 2, 2016 native advertising, supporter
Research

The growing economy of web scraping
November 2, 2016 web scraping
Research

Programmatic versus publisher-direct online ad buying: What do the data say?
October 25, 2016 ad fraud, digital advertising, programmatic, supporter, viewability
Research

Forrester Wave report dives deep into the marketing analytics market
October 19, 2016 analytics
Research

Marketers weigh the pros and cons of programmatic
October 11, 2016 digital advertising, programmatic
Research

Brands and agencies struggle with the pros and cons of walled garden advertising strategies
October 5, 2016 digital advertising, social media