Research / Insights on current and emerging industry topics

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New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

Programmatic versus publisher-direct online ad buying: What do the data say?
October 25, 2016 ad fraud, digital advertising, programmatic, supporter, viewability
Research

Forrester Wave report dives deep into the marketing analytics market
October 19, 2016 analytics
Research

Marketers weigh the pros and cons of programmatic
October 11, 2016 digital advertising, programmatic
Research

Brands and agencies struggle with the pros and cons of walled garden advertising strategies
October 5, 2016 digital advertising, social media
Research

Making metrics meaningful: Benchmarking engaged time
October 3, 2016 engagement, measurement, supporter, time-based measurement
Research

Media companies’ Facebook relationship status: It’s complicated
September 30, 2016 social distribution, social media, social platforms
Research

Social media revenue trends register mix results
September 28, 2016 digital advertising, social media
Research

Video Ads On Premium Publishers’ Sites Yield 68% Higher Brand Lift
September 27, 2016 brand lift, comScore, premium publishers, sales funnel, The Halo Effect
Research

Public trust in media drops to an all-time low
September 22, 2016 trust
Research

Most young adults pirate content and many don’t even know it’s wrong
September 21, 2016 Ad Blocking, millennials, piracy, streaming, user experience
Research

Mobile internet advertising rising fast to eclipse desktop in 2017
September 20, 2016 digital advertising, mobile advertising
Research

Why mobile apps are important to a publisher’s digital strategy
September 14, 2016 apps, mobile