Research / Insights on current and emerging industry topics

Archive

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

Ad-spending growth will slow in 2017
December 7, 2016 Ad Spending, digital advertising
Perspectives

Everyone talks about audience engagement. But what does it really mean?
December 6, 2016 audience, engagement, supporter
Research

What you need to know about digital video advertising in 7 charts
December 5, 2016 digital video, video advertising
Research

Social media is a daily touchpoint for most Americans
November 29, 2016 content consumption, social media
Research

Mobile marketing is huge. But how are marketers supposed to make it work?
November 28, 2016 mobile marketing
Research

Omni-channel marketing is a must this holiday season
November 22, 2016 cross-platform, digital marketing, ecommerce
Research

Survey reveals how marketing pros make data-based decisions
November 22, 2016 data
Research

In-stream and Sidekick are preferred mobile ad formats
November 16, 2016 digital advertising, mobile advertising
Research

Interstitial ads shown to alienate, not engage
November 15, 2016 digital advertising, video advertising
Research

Mobile now accounts for almost half of all digital ad revenue
November 9, 2016 digital advertising, mobile, social media, video advertising
Perspectives

Six things we now know about native advertising
November 2, 2016 native advertising, supporter
Research

The growing economy of web scraping
November 2, 2016 web scraping