Research / Insights on current and emerging industry topics

Archive

January 6, 2025 | By Rande Price, Research VP – DCN digital video, Gen Y, Gen Z, generational media usage

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

Research

Is it good business for your native ads to comply with FTC guidelines?
January 18, 2017 FTC, native advertising, supporter
Perspectives

Viewability measure standards a good step, but issues go beyond measurement
January 13, 2017 digital advertising, mobile advertising, user experience
Research

6 Recommendations for a better digital experience
January 10, 2017 digital advertising, millennials, user experience
Research

Q3 ranks highest quarter ever for digital advertising, but who’s making money?
January 4, 2017 digital advertising, digital advertising revenue, duopoly
Research

Three key advertising trends for 2017
December 20, 2016 Ad Blocking, native advertising, programmatic, supporter
Research

People are watching more video on mobile, but not on the go
December 19, 2016 content consumption, digital video, mobile
Research

Navigating the customer journey labyrinth
December 14, 2016 customer acquisition, customer experience
Research

Fake news fools most of the people most of the time
December 13, 2016 fake news, news, social distribution, trust
Research

Ad-spending growth will slow in 2017
December 7, 2016 Ad Spending, digital advertising
Perspectives

Everyone talks about audience engagement. But what does it really mean?
December 6, 2016 audience, engagement, supporter
Research

What you need to know about digital video advertising in 7 charts
December 5, 2016 digital video, video advertising
Research

Social media is a daily touchpoint for most Americans
November 29, 2016 content consumption, social media