Research / Insights on current and emerging industry topics

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New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

Programmatic native: a nascent and growing category
February 8, 2017 digital advertising, native advertising, programmatic, supporter
Research

Ad blocking remains a threat to digital media
February 7, 2017 Ad Blocking, digital advertising, mobile advertising, user experience
Research

FTC recommendations for cross-device tracking
February 1, 2017 audience measurement, cross-platform, FTC
Research

Understanding why people uninstall your app
January 31, 2017 mobile, user experience
Research

DCN’s Distributed Content Revenue Benchmark Report
January 25, 2017 social media distribution
Research

Today’s challenges offer an opportunity to rebuild trust in digital media
January 24, 2017 augmented reality, automation, bots, digital advertising, fake news, messaging, podcasting, social platforms, streaming, trust, virtual reality, voice
Research

The power of focus: building a strong niche publishing business
January 19, 2017 events, subscriptions
Research

Is it good business for your native ads to comply with FTC guidelines?
January 18, 2017 FTC, native advertising, supporter
Perspectives

Viewability measure standards a good step, but issues go beyond measurement
January 13, 2017 digital advertising, mobile advertising, user experience
Research

6 Recommendations for a better digital experience
January 10, 2017 digital advertising, millennials, user experience
Research

Q3 ranks highest quarter ever for digital advertising, but who’s making money?
January 4, 2017 digital advertising, digital advertising revenue, duopoly
Research

Three key advertising trends for 2017
December 20, 2016 Ad Blocking, native advertising, programmatic, supporter