Research / Insights on current and emerging industry topics

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DCN Digital Media Subscription Tracking Report: insights into a dynamic market

February 5, 2025 | By Rande Price, Research VP – DCN subscription models, subscriptions

DCN Research: Decoding the video habits of Gen Z and Gen Y

January 6, 2025 | By Rande Price, Research VP – DCN

DCN research unveils the power of representation in audience engagement

October 4, 2023 | By Rande Price, Research VP – DCN

Research

Understanding the impact of mobile multitasking
March 22, 2017 apps, consumer behavior, mobile
Research

A closer look at the boards of U.S. media companies
March 21, 2017 corporate governance
Perspectives

Native advertising continues to grow, but compliance issues remain
March 15, 2017 digital marketing, FTC, native advertising
Research

Young consumers may stumble onto news, but they know what they trust when they see it
March 14, 2017 demographics, news, social media distribution, trust
Research

How publishers’ engagement on social platforms has evolved
March 7, 2017 social distribution, social platforms
Research

App marketing shifts from installs to engagement
March 6, 2017 apps, consumer engagement, mobile
Research

Neurological research proves it: Context affects advertising effectiveness
February 28, 2017 context, digital advertising, engagement, marketing
Research

Podcast audiences are climbing, but the medium faces growing pains
February 22, 2017 podcasting, revenue diversification
Research

Online consumers know the source of news about half the time
February 14, 2017 content consumption, content discovery, content distribution, media habits
Research

What 2016’s most engaging content teaches us
February 14, 2017 consumer engagement, content creation, supporter, time spent
Research

Programmatic native: a nascent and growing category
February 8, 2017 digital advertising, native advertising, programmatic, supporter
Research

Ad blocking remains a threat to digital media
February 7, 2017 Ad Blocking, digital advertising, mobile advertising, user experience