Research / Insights on current and emerging industry topics

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January 6, 2025 | By Rande Price, Research VP – DCN digital video, Gen Y, Gen Z, generational media usage

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

Research

Practical advice for putting AI to work in the newsroom
January 17, 2018 AI, automation
Research

More video content, more confusion. We need to help consumers find what to watch
January 10, 2018 AI, digital video, OTT, personalization, search, streaming
Research

Evaluating the impact of fake news: It’s reach is broad and narrow
January 3, 2018 fake news
Research

Customers want personalization but trust is a critical component for success
December 15, 2017 data, personalization, privacy, trust
Research

Understanding the three types of news subscribers and how to attract them
December 12, 2017 customer acquisition, subscriptions
Research

AMP referrals to publishers are increasing, and not just from Google
December 12, 2017 Amp, analytics, mobile, supporter
Research

DCN’s new research: Trust as a Proxy for Brand Value
December 6, 2017 Brand, trust
Research

DCN and Reuters Institute studies align: Trust is key for the success of digital media
December 6, 2017 news, social media, trust
Research

Research proves it: Viewable marketing campaigns get results (but how much is enough?)
November 29, 2017 digital advertising, measurement, metrics, viewability
Research

Research proves that ad placement directly impacts brand perception
November 15, 2017 brand safety, digital advertising, programmatic
Research

From clicks to engagement: The enhanced art of writing headlines
November 13, 2017 consumer engagement, content creation, engagement, supporter
Asking the right questions to stop information disorder
November 8, 2017 fake news, social distribution