Research / Insights on current and emerging industry topics

Archive

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

AMP referrals to publishers are increasing, and not just from Google
December 12, 2017 Amp, analytics, mobile, supporter
Research

DCN’s new research: Trust as a Proxy for Brand Value
December 6, 2017 Brand, trust
Research

DCN and Reuters Institute studies align: Trust is key for the success of digital media
December 6, 2017 news, social media, trust
Research

Research proves it: Viewable marketing campaigns get results (but how much is enough?)
November 29, 2017 digital advertising, measurement, metrics, viewability
Research

Research proves that ad placement directly impacts brand perception
November 15, 2017 brand safety, digital advertising, programmatic
Research

From clicks to engagement: The enhanced art of writing headlines
November 13, 2017 consumer engagement, content creation, engagement, supporter
Asking the right questions to stop information disorder
November 8, 2017 fake news, social distribution
Research

Consumers demand increased transparency from tech platforms
November 1, 2017 privacy, social platforms, transparency, trust
Research

New DCN proprietary media strategy research offers best practices for paid content
October 26, 2017 premium publishers, subscriptions
Perspectives

How British broadcasters are responding to digital: 7 transferable takeaways
October 23, 2017
Research

PEN America offers six-step game plan to combat fake news
October 18, 2017 fake news, social media distribution
Perspectives

The state of programmatic native in 2017
October 17, 2017 digital advertising, native advertising, programmatic, supporter