Research / Insights on current and emerging industry topics

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January 6, 2025 | By Rande Price, Research VP – DCN digital video, Gen Y, Gen Z, generational media usage

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

Research

Consumers expect brands to pressure social media companies to clean up their act
June 25, 2018 brand safety, digital marketing, social platforms, trust
Research

6 key takeaways from the Reuters Institute Digital News Report 2018
June 15, 2018 fake news, social media distribution, subscriptions, trust
Research

Finding a good read: Criteria to determine content value
June 13, 2018 fake news, filter bubble, search
Research

Internet users and smartphones growth slows while time spent climbs
June 6, 2018 content consumption, media habits
Research

Digital Content Next releases the 2017 DCN Annual Financial and Operational Benchmark Report
June 1, 2018
Research

Online pay-TV customers will more than double in a year
May 18, 2018 OTT, premium video, subscriptions
Research

Older listeners are as likely to pay to avoid ads as they are to stop listening altogether
May 16, 2018 audio advertising, digital advertising, subscription models
Research

Why being more transparent about data may make your ads more effective
May 9, 2018 digital advertising, transparency, trust, user experience
Research

How these 5 reading behaviors predict audience engagement
May 2, 2018 consumer engagement, engagement
Revenue

3 questions to ask your data when evaluating a paywall
April 30, 2018 conversion, subscriptions, supporter
Research

Bots are busy on Twitter, where non-human activity is common
April 25, 2018 bots, social media
Research

Meeting connected consumer digital expectations
April 18, 2018 mobile experience, mobile marketing