Research / Insights on current and emerging industry topics

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New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

Online pay-TV customers will more than double in a year
May 18, 2018 OTT, premium video, subscriptions
Research

Older listeners are as likely to pay to avoid ads as they are to stop listening altogether
May 16, 2018 audio advertising, digital advertising, subscription models
Research

Why being more transparent about data may make your ads more effective
May 9, 2018 digital advertising, transparency, trust, user experience
Research

How these 5 reading behaviors predict audience engagement
May 2, 2018 consumer engagement, engagement
Revenue

3 questions to ask your data when evaluating a paywall
April 30, 2018 conversion, subscriptions, supporter
Research

Bots are busy on Twitter, where non-human activity is common
April 25, 2018 bots, social media
Research

Meeting connected consumer digital expectations
April 18, 2018 mobile experience, mobile marketing
Research

Local TV news looks to digital for innovation
April 11, 2018 innovation, news, social distribution
Research

Jason Kint: Here are 5 ways Facebook violates consumer expectations to maximize its profits
April 10, 2018
Research

In good company: Advertising context matters
April 4, 2018 digital advertising, trust
10 big trends impacting news and media
March 21, 2018 audio search, fake news, preservation, voice enabled
Research

Understanding the science of fake news so we can fix the problem
March 14, 2018 fake news