Research / Insights on current and emerging industry topics
Archive
2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior
The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.
September 13, 2021 | By DCN
It’s time to align data practices with consumer expectations
April 27, 2020 | By Rande Price, Research VP – DCN
New DCN research explores consumer appetite and satisfaction for digital subscriptions
September 19, 2019 | By Rande Price, Research VP – DCN
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Research
Interstitial ads shown to alienate, not engage
November 15, 2016 -
Research
Mobile now accounts for almost half of all digital ad revenue
November 9, 2016 -
Marketing
Six things we now know about native advertising
November 2, 2016 -
Research
The growing economy of web scraping
November 2, 2016 -
Research
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Research
Forrester Wave report dives deep into the marketing analytics market
October 19, 2016 -
Research
Marketers weigh the pros and cons of programmatic
October 11, 2016 -
Research
Brands and agencies struggle with the pros and cons of walled garden advertising strategies
October 5, 2016 -
Research
Making metrics meaningful: Benchmarking engaged time
October 3, 2016 -
Research
Media companies’ Facebook relationship status: It’s complicated
September 30, 2016 -
Research
Social media revenue trends register mix results
September 28, 2016 -
Research
Video Ads On Premium Publishers’ Sites Yield 68% Higher Brand Lift
September 27, 2016