Research / Insights on current and emerging industry topics
Archive
2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior
The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.
September 13, 2021 | By DCN
It’s time to align data practices with consumer expectations
April 27, 2020 | By Rande Price, Research VP – DCN
New DCN research explores consumer appetite and satisfaction for digital subscriptions
September 19, 2019 | By Rande Price, Research VP – DCN
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Research
Three key advertising trends for 2017
December 20, 2016 -
Research
People are watching more video on mobile, but not on the go
December 19, 2016 -
Research
Navigating the customer journey labyrinth
December 14, 2016 -
Research
Fake news fools most of the people most of the time
December 13, 2016 -
Research
Ad-spending growth will slow in 2017
December 7, 2016 -
Perspectives
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Research
What you need to know about digital video advertising in 7 charts
December 5, 2016 -
Research
Social media is a daily touchpoint for most Americans
November 29, 2016 -
Research
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Research
Omni-channel marketing is a must this holiday season
November 22, 2016 -
Research
Survey reveals how marketing pros make data-based decisions
November 22, 2016 -
Research
In-stream and Sidekick are preferred mobile ad formats
November 16, 2016