Research / Insights on current and emerging industry topics

It’s time to align data practices with consumer expectations

To better understand consumer expectations with online data collection practices, Digital Content Next (DCN) surveyed a nationally representative sample of adults in the U.S.

April 27, 2020 | By Rande Price, Research VP – DCN Ad Blocking, digital advertising, digital privacy, personalization, privacy

New DCN research explores consumer appetite and satisfaction for digital subscriptions

September 19, 2019 | By Rande Price, Research VP – DCN

DCN Direct Audience Revenue Case Studies Report

February 6, 2019 | By Rande Price, Research VP – DCN

Research

Survey finds newsrooms are monitoring metrics, not acting on them
August 29, 2016 analytics
Research

Buying, renting videos by title is not making the leap to digital
August 26, 2016 digital video, subscriptions, SVOD
Research

What news publishers’ risk in social distribution
August 24, 2016 social distribution
Research

Local publishers meet consumer expectations
August 17, 2016 local, local publishers, newspapers
Marketing

Time for marketers to up their emoji game
August 15, 2016 digital marketing
Research

Facebook dominates magazine brands’ social media engagement, but Instagram is gaining fast
August 11, 2016 magazines, social media
Research

Publishers increase mobile investment
August 10, 2016 ad blockers, content distribution, digital advertising, diversification, mobile, programmatic
Research

Streaming dominates video content piracy
August 3, 2016 digital video, piracy
Research

Marketers increasingly favor viewability and third-party verification
August 2, 2016 digital advertising, targeting, viewability
Research

Mobile conversions climb, but cross-device is still a hike
July 29, 2016 mobile advertising
Research

Hispanic digital divide narrows
July 27, 2016 demographics, digital divide
Research

Data powers digital media
July 26, 2016 big data