Research / Insights on current and emerging industry topics

Archive

January 6, 2025 | By Rande Price, Research VP – DCN digital video, Gen Y, Gen Z, generational media usage

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

Research

2019 brings renewed consumer engagement with trust of the media climbing sharply
January 22, 2019 engagement, news, trust
Research

Publishers focus on subscriptions as they diversify revenue
January 15, 2019 revenue diversification, social platforms, subscriptions
Research

Consumer electronics sector approaches $400 billion in annual revenues
January 9, 2019
Research

Advertising in quality environments is more cost effective
December 19, 2018
Research

Research reveals that ad tech is reducing reader trust
December 13, 2018 ad tech, data, trust, user experience
Research

Navigating the social media advertising paradox
December 5, 2018 brand safety, digital advertising, social media
Perspectives

Native advertising: Is there still room to grow?
December 4, 2018 native advertising, supporter
Research

How to build a “habit loop” to form a lasting and lucrative reader relationship
November 28, 2018 consumer behavior, consumer engagement
Research

Digital Content Next releases Q3 2018 DCN Quarterly Revenue Report (QRR)
November 21, 2018
Research

Media companies seek to innovate through acquisition
November 19, 2018 acquisition, M&A, mergers
Perspectives

Marketers are ready to up their personalization game – and publishers can help
November 14, 2018
Research

YouTube outage drives 20% increase in traffic
November 12, 2018 social platforms, supporter, traffic, YouTube