Research / Insights on current and emerging industry topics

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New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

Understanding consumer motivations delivers an OTT competitive advantage
February 20, 2019 consumer behavior, OTT, streaming video
Research

How to avoid making AI “discriminatory by design”
February 13, 2019 artificial intelligence
Research

DCN Direct Audience Revenue Case Studies Report
February 6, 2019
Research

Analyzing consumers’ appetite for video services
February 6, 2019 consumer behavior, OTT, streaming video, video
Research

2019 brings renewed consumer engagement with trust of the media climbing sharply
January 22, 2019 engagement, news, trust
Research

Publishers focus on subscriptions as they diversify revenue
January 15, 2019 revenue diversification, social platforms, subscriptions
Research

Consumer electronics sector approaches $400 billion in annual revenues
January 9, 2019
Research

Advertising in quality environments is more cost effective
December 19, 2018
Research

Research reveals that ad tech is reducing reader trust
December 13, 2018 ad tech, data, trust, user experience
Research

Navigating the social media advertising paradox
December 5, 2018 brand safety, digital advertising, social media
Perspectives

Native advertising: Is there still room to grow?
December 4, 2018 native advertising, supporter
Research

How to build a “habit loop” to form a lasting and lucrative reader relationship
November 28, 2018 consumer behavior, consumer engagement