Research / Insights on current and emerging industry topics

Archive

January 6, 2025 | By Rande Price, Research VP – DCN digital video, Gen Y, Gen Z, generational media usage

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

Research

High quality content casts positive halo over ad perception
August 19, 2019 brand safety, context, digital advertising, halo efffect, supporter
Viacom dispels stereotypes and reveals actionable insights with its “Generations” study
August 15, 2019 baby boomers, Gen X, Gen Z, millennials
Research

What Pew’s latest industry stats say about the media marketplace
August 7, 2019 digital advertising, news consumption
Research

The halo effect is real: New research confirms that ads perform better in quality contexts
August 1, 2019 brand safety, digital advertising, halo efffect, The Halo Effect
Research

Marketers seek brand safety and awareness, but focus spending on search and social
July 31, 2019 Ad Blocking, brand safety, video advertising
Perspectives

Native advertising had a great 2018 and it shows no signs of slowing
July 29, 2019 native advertising, supporter
Research

Journalists are worried about the future of journalism
July 23, 2019 business models, subscription models
Research

Young people rely on the news. Unfortunately, they don’t always find it reliable.
July 12, 2019 consumer behavior, news consumption
Research

Content discovery is a critical component of SVOD success
July 2, 2019 content discovery, SVOD
Research

Highlights and Insights from Mary Meeker’s annual Internet Trends Report
June 25, 2019 internet trends
Research

How people find news and what they’ll pay for
June 19, 2019
Research

The future of media will be personal, according to PwC
June 12, 2019 AI, OTT, personalization, SVOD, virtual reality, VR