Research / Insights on current and emerging industry topics

Archive

January 6, 2025 | By Rande Price, Research VP – DCN digital video, Gen Y, Gen Z, generational media usage

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

Edelman Trust Barometer indicates the distrust of media is fueled by social platforms
January 28, 2020 consumer expectations, social platforms, trust
Reuters finds reader revenue critical for the future of media
January 21, 2020 consumer behavior, reglation, revenue diversification, social platforms, subscriptions
Research

New DCN report offers insights on programmatic marketplace
January 7, 2020 digital advertising, programmatic
Research

Consumers are excited about 5G connectivity. Less so about escalating privacy concerns
December 17, 2019 data collection, mobile, privacy
Publishers have reevaluated their platform relationships
December 10, 2019 local news, platforms, subscription models, subscriptions
Research

What this past quarter of engagement data tells us heading into 2020
December 9, 2019 consumer behavior, mobile, supporter
Research

Out of control: Consumers increasingly wary of data collection, use, and security
December 4, 2019 big data, consumer expectations, data collection, digital privacy
Research

Premium context and 30-second spots dominate video advertising right now
November 25, 2019 digital advertising, digital video, halo efffect, supporter
Research

Research confirms healthy consumer appetite for digital subscription products
November 19, 2019 consumer behavior, subscriptions
Research

The publishers’ guide to ecommerce
November 11, 2019 ecommerce, revenue diversification
Research

Navigating nine consumer paths to digital subscriptions
November 4, 2019 consumer behavior, subscriptions
Research

Malvertising: You ain’t seen nothin’ yet
October 30, 2019 digital advertising, malvertising, supporter