Research / Insights on current and emerging industry topics
Archive
2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior
The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.
September 13, 2021 | By DCN
It’s time to align data practices with consumer expectations
April 27, 2020 | By Rande Price, Research VP – DCN
New DCN research explores consumer appetite and satisfaction for digital subscriptions
September 19, 2019 | By Rande Price, Research VP – DCN
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Research
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Research
AMP referrals to publishers are increasing, and not just from Google
December 12, 2017 -
Research
DCN’s new research: Trust as a Proxy for Brand Value
December 6, 2017 -
Research
DCN and Reuters Institute studies align: Trust is key for the success of digital media
December 6, 2017 -
Research
Research proves it: Viewable marketing campaigns get results (but how much is enough?)
November 29, 2017 -
Research
Research proves that ad placement directly impacts brand perception
November 15, 2017 -
Research
From clicks to engagement: The enhanced art of writing headlines
November 13, 2017 -
Asking the right questions to stop information disorder
November 8, 2017 -
Research
Consumers demand increased transparency from tech platforms
November 1, 2017 -
Research
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Perspectives
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Research
PEN America offers six-step game plan to combat fake news
October 18, 2017