Research / Insights on current and emerging industry topics
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It’s time to align data practices with consumer expectations
To better understand consumer expectations with online data collection practices, Digital Content Next (DCN) surveyed a nationally representative sample of adults in the U.S.
April 27, 2020 | By Rande Price, Research VP – DCN
New DCN research explores consumer appetite and satisfaction for digital subscriptions
September 19, 2019 | By Rande Price, Research VP – DCN
DCN Direct Audience Revenue Case Studies Report
February 6, 2019 | By Rande Price, Research VP – DCN
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Asking the right questions to stop information disorder
November 8, 2017 -
Research
Consumers demand increased transparency from tech platforms
November 1, 2017 -
Research
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Perspectives
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Research
PEN America offers six-step game plan to combat fake news
October 18, 2017 -
Marketing
The state of programmatic native in 2017
October 17, 2017 -
Research
Media teams strive to adapt, but struggle to keep pace with digital
October 11, 2017 -
Perspectives
How to build an app subscription model that works
October 10, 2017 -
The 5 big trends media execs must understand to succeed
October 9, 2017 -
Marketing
Buyer beware: Programmatic advertising report emphasizes the importance of brand safety
October 3, 2017 -
Research
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Research
Despite a deluge of data, most marketers still don’t have a fix on cross-platform
September 29, 2017