Research / Insights on current and emerging industry topics

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New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

Navigating nine consumer paths to digital subscriptions
November 4, 2019 consumer behavior, subscriptions
Research

Malvertising: You ain’t seen nothin’ yet
October 30, 2019 digital advertising, malvertising, supporter
Research

Distribution, operations, and reporting key in newsroom transformation
October 28, 2019 content distribution, social distribution, social platforms, staffing, trust
Research

What the Australian Broadcasting Corporation can teach podcasters everywhere
October 24, 2019 podcasting
Perspectives

Mobile aggregators: The opportunity for referral traffic we’re not talking about
October 21, 2019 audience, consumer behavior, mobile, supporter
Research

Curiouser and curiouser: Getting the story straight on Warren’s 70% statistic
October 16, 2019 duopoly, supporter, traffic
Research

Story labels alone won’t restore trust. But depending on your approach, they can help
October 9, 2019 consumer behavior, disinformation, fake news, trust
Research

Understanding how young people consume news: It’s personal
September 25, 2019 consumer behavior, news consumption
Research

New DCN research explores consumer appetite and satisfaction for digital subscriptions
September 19, 2019 consumer behavior, OTT, subscriptions
Research

What to expect from disinformation during the 2020 elections (and how to respond)
September 11, 2019 disinformation, fake news, social platforms
Research

Malicious ads are down. But don’t rest easy yet.
August 28, 2019 ad fraud, digital advertising, malware, supporter
Perspectives

The case for shifting CMO budgets from tech to creative services
August 27, 2019 digital marketing, martech