Research / Insights on current and emerging industry topics

Archive

2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior

The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.

September 13, 2021 | By DCN consumer behavior, Gen Z, generation z, generational media usage

It’s time to align data practices with consumer expectations

April 27, 2020 | By Rande Price, Research VP – DCN

New DCN research explores consumer appetite and satisfaction for digital subscriptions

September 19, 2019 | By Rande Price, Research VP – DCN

Research

Google’s mobile shifts driving traffic boost to publishers
August 14, 2018
Research

News publishers should tell more stories
August 8, 2018 content creation, content delivery, social distribution
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Consumers struggle to distinguish between news fact and opinion
August 1, 2018 fake news, trust
Research

Digital Content Next releases the DCN OTT Video Benchmark and Best Practices Report
July 26, 2018
Research

Newsrooms need to step up their mobile game to satisfy the mobile majority
July 25, 2018 content consumption, content creation, media habits, mobile
Research

Post-GDPR impact: Programmatic remains strong in the U.S.
July 17, 2018 digital advertising, GDPR, programmatic, supporter
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Trusted environments positively influence ads
July 11, 2018 context, digital advertising, halo efffect, trust
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Mobile traffic has caught up with desktop. Are you prepared?
July 9, 2018 mobile, social media distribution, supporter, traffic
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Consumers expect brands to pressure social media companies to clean up their act
June 25, 2018 brand safety, digital marketing, social platforms, trust
Research

6 key takeaways from the Reuters Institute Digital News Report 2018
June 15, 2018 fake news, social media distribution, subscriptions, trust
Research

Finding a good read: Criteria to determine content value
June 13, 2018 fake news, filter bubble, search
Research

Internet users and smartphones growth slows while time spent climbs
June 6, 2018 content consumption, media habits