Research / Insights on current and emerging industry topics

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New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

Streaming services will retain subscribers even after the pandemic
February 22, 2021 consumer behavior, streaming video, subscriptions
Research

When Apple closes a door, malvertising opens a window
February 17, 2021 data collection, digital advertising, mobile, supporter
Research

Journalistic practices evolve to address misinformation and trust crisis
February 16, 2021 disinformation, fake news, trust
Research

Consumers of news on social media know that it is often inaccurate
February 9, 2021 disinformation, news consumption, social platforms
Retention strategies are critical to combat streaming churn
February 3, 2021 OTT, streaming video, subscriptions
Research

How powerful are deepfakes in spreading misinformation?
January 25, 2021 deepfakes, disinformation
Research

Media trends 2021: transformed newsrooms and diversified revenue
January 19, 2021 revenue diversification
Research

Media industry predictions for 2021: OTT, video, social, and more
January 12, 2021 digital advertising
Research

Female representation in filmmaking inches upwards
January 11, 2021 content creation, Diversity, women in media
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Publishers accelerated diversification strategies in 2020!
December 15, 2020 cookies, diversification, first party data
Research

News publishers are laser-focused on podcast production
December 8, 2020 audio, consumer behavior, podcasting
Research

Checklist for effective advertising environments: brand fitness, quality, trust
November 30, 2020 digital advertising, halo efffect