Research / Insights on current and emerging industry topics

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New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Advertising

Contextual may be a better alternative to behavioral advertising
April 26, 2022 data, digital advertising, personalization, tracking
Research

Audiences climb for OTT and mobile video viewing
April 22, 2022 digital video, mobile, OTT, streaming
Research

Understanding low-trust audiences and how to reach them
April 19, 2022 consumer behavior, news, news consumption, trust
Research

Research highlights the need for diversity in media leadership
April 12, 2022 DE&I, Diversity, leadership
Research

Media companies build trust when they address audience concerns
April 5, 2022 consumer expectations, trust
Research

How differentiation and education will shape the next phase of streaming
March 29, 2022 streaming
Research

Data and revenue diversification dominate publisher strategies
March 18, 2022 compliance, data, DE&I, privacy, revenue diversification, staffing
Video

Streaming strategies are essential for publishers
March 15, 2022 AVOD, FAST, OTT, streaming video
Research

Collaborative models of journalism offer sustainability
March 1, 2022 business models, content creation, news
Research

Does sponsored content influence broader news agendas?
February 23, 2022 content creation, native advertising, sponsored content
Research

Digital media behaviors between older and younger generations converge
February 21, 2022 generational media usage
Research

Getting consumers to trust quality information is critical
February 7, 2022 disinformation, fake news, trust