Research / Insights on current and emerging industry topics

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New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

Research reinforces the value of premium ad context
May 10, 2021 brand halo, digital advertising
Research

Understanding dimensions of consumer trust to build media engagement
May 5, 2021 engagement, trust
Research

Courting media consumers with a customized approach
April 27, 2021 data collection, personalization, retention, subscription models, subscriptions
Research

Discriminatory optimization: Social algorithms conflict with marketing plans
April 20, 2021 digital advertising, social platforms
Identifying optimal subscription management practices
March 30, 2021 retention, subscriptions
Research

Continuous connection as a business model
March 22, 2021 consumer behavior, consumer engagement, social media
Research

Publishers go beyond diversity reports and make plans for action
March 15, 2021 Diversity
Research

Consumers say they value their data privacy, but do little to protect it
March 8, 2021 consumer behavior, privacy
Research

Local news is suffering. So are underserved communities
March 2, 2021 local news, local publishers, news consumption
Research

We must address the war on women journalists, online and offline
February 25, 2021 journalism, staffing
Research

Streaming services will retain subscribers even after the pandemic
February 22, 2021 consumer behavior, streaming video, subscriptions
Research

When Apple closes a door, malvertising opens a window
February 17, 2021 data collection, digital advertising, mobile, supporter