Research / Insights on current and emerging industry topics

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New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

How the right CMS can accelerate digital transformation for publishers
June 21, 2022 CMS, content management
Research

Digital News Report 2022: Four key implications for publishers
June 15, 2022 data, diversification, Gen Z, news consumption, revenue
Research

Publishers explore subscription models focused on inclusivity
June 14, 2022 subscription models
Research

How ad-supported options are shaping the future of video streaming
June 6, 2022 AVOD, FAST, streaming video
Research

Europe’s CTV audience is switched on for ads
June 1, 2022 AVOD, CTV, FAST, supporter
Research

Publisher demographics are more effective than data-brokered targeting
May 24, 2022 contextual, demographics, digital advertising, targeting
Research

Publishers’ video focus among major shifts for 2022
May 17, 2022 AI, social platforms, video
Research

Streaming drives this year’s upfronts
May 10, 2022 CTV, FAST, streaming
Research

The value of a shared experience: co-viewing and CTV
May 3, 2022
Advertising

Contextual may be a better alternative to behavioral advertising
April 26, 2022 data, digital advertising, personalization, tracking
Research

Audiences climb for OTT and mobile video viewing
April 22, 2022 digital video, mobile, OTT, streaming
Research

Understanding low-trust audiences and how to reach them
April 19, 2022 consumer behavior, news, news consumption, trust