Search results for "AI"
Reduce, reuse, refocus: How to scale your branded content operation
We’ve been living in the age of “banner blindness” for some time now. Internet users are either subconsciously or consciously ignoring display ads. These days, people increasingly seek out companies with a human face behind them. And the best way to show humanity as a brand or publisher is through storytelling.
Publishers have their mojo back
I’m calling it. 2019 is the year publishers get their mojo back. While there’s still work to be done – and the rewards for many are further down the road – the signs are pointing in the right direction. Those of you who have been in the business for a while are probably thinking: “Haven’t we been here before?” and perhaps you’re wondering what’s really changed in the past two years. Here’s the way I see it.
DCN’s must reads: week of April 11, 2019
Here are some of the best media stories our team has read so far this week: The New York Times | Britain Proposes Broad New Powers to Regulate Internet Content…
Community connection drives local news engagement, though support lags
Financially, it’s not the best of times for many local news companies in the U.S. Revenue losses continue as local publishers’ transition to digital platforms. However, while financial sustainability remains in question, overall findings from the new Pew Research Center survey show that consumers are engaged with local news.
Are YouTube video ads getting longer?
When YouTube first introduced the six-second video ad in 2016, it seemed like the future of the industry would be all about shorter ad content. At the time, Google linked the launch to the rise in mobile viewing, saying that “many people prefer to watch on their smartphone – for the control, personalization and ease it offers.” Everyone expected to see more snackable inventory and ad formats.
Attention is abundant, but you have to earn it
Advertisers used to take our attention for granted — because they could. For every hour of television we watched, networks force-fed us 17 minutes of commercials. Radio jingles were a fixture of every car ride. Whenever we opened a newspaper or a magazine, we were greeted by pages upon pages of slogans and taglines. In those days, marketers could always count on having a direct line to consumers. There was no opting-out; audience attention was an entitlement. But we all know those days are long gone.
Consumers are unaware of many of Google’s data practices
Numerous privacy scandals fueled the need for increased examination of tech companies’ data tracking practices. For years now, the practice of data collection, data mining techniques and practices and the…
DCN’s must reads: week of April 4, 2019
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Lawmakers Look to Even Playing Field Between News Media,…
Media tech bosses talk innovation, disruption, and delivering great experiences
In the world of digital media, CIOs, CTOs, and CDOs bear big responsibilities, especially as artificial intelligence, machine learning, neural networking, and analytics play an increasing role in content creation, marketing, and sales. They are at the forefront of the new technologies and innovations implemented by media businesses. Hear from the tech bosses at Axios, Hearst, and Vice.
The Next Conversation: Digging Into Subscriptions
An intimate lunch event for DCN members designed to dig deeply into a few tactical areas important for driving growing subscription businesses including: Email for acquisition / retention Audience development…
Changing consumer behavior drives new advertising priorities
Cord-cutters are having a transformative effect on the entire video advertising ecosystem. As viewers enthusiastically embrace connected television (CTV) advertisers are following suit. They have accelerated their CTV investments in order to engage consumers at every digital touchpoint in a video-everywhere world.
5 steps to protect your website from digital ad fraud
There are many estimates for how much the digital advertising industry loses to ad fraud every year. Whether the number is $6 billion or $60 billion, fraud is a critical issue that causes advertisers to waste their ad spend and digital publishers to miss out on revenue that is stolen by fraudsters.