Search results for "AI"
Why publishers need to push back on platform-specific “cookie-less” solutions
With the imminent demise of third-party cookies in Chrome, and other browsers blocking them already, everyone is talking about “cookie-less” solutions. But what exactly are “cookie-less” solutions? And how will…
Deceptive landing pages: Why ad security must look beyond the creative
In 2020, yet another vector of attack has deployed by scammers, fraudsters and other bad actors to harm the digital advertising ecoystem. For years, we’ve been on guard against malicious…
DCN’s must reads: week of October 1, 2020
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Even in Streaming TV, Advertisers Are Dealing With Fraud…
Insight killed the video star: The role of video in premium subscriptions
It doesn’t seem so long ago that premium video was the great hope for publishers. Newspapers including The Daily Telegraph were investing heavily in building up their video teams, only…
Learning from past events to prepare for election day coverage
As the U.S. presidential election nears, it’s logical that global publishers want to understand the strategies that can encourage stronger reader engagement. Pivotal, high traffic events that truly showcase their…
Publishers: Marketers care about identity and you should too
Change is the “new normal” in 2020. Everything comfortable in our personal and professional lives has been upended. But in the face of massive amounts of discomfort, the digital advertising…
Adtech’s regulatory reckoning: It’s time to do the right thing with data
If GDPR, CCPA, and all the emerging regulatory acronyms make you cringe, you’re not alone. Hopefully, though, that sentiment’s about to change. Despite what many think, data regulation is not…
DCN’s must reads: week of September 24, 2020
Here are some of the best media stories our team has read so far this week: The New York Times | This Deal Helped Turn Google Into an Ad Powerhouse….
Censorship isn’t the issue. Controlling the spread is.
In a recent meeting between the Vice President of Values and Transparency of the European Commission, Věra Jourová, and Twitter CEO Jack Dorsey, they agreed there should be more focus…
Climate change news coverage has declined. The audience for it has not.
It’s 2020, and things have gotten to the point that we may not have the bandwidth to pay attention to all the existential threats we’re facing at once. In March,…
Reducing subscription churn is critical for advertising revenue
The deluge of advertisement and subscription offerings can lead to rampant reader fatigue. In this digital age, subscription churn presents an ongoing problem for media companies. Benchmarks place the media…