Research / Insights on current and emerging industry topics
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Spending climbs but consumers shift subscriptions toward value
DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.
August 10, 2026 | By Rande Price, Research VP – DCN
Consumers rebalance digital subscriptions around value
May 29, 2026 | By Rande Price, Research VP – DCN
Q4 2025: Rising spend and value-driven choices reshape subscriptions
January 30, 2026 | By Rande Price, Research VP – DCN
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Research
Millennials consume premium news, and even pay for it
November 18, 2015 -
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Advice for addressing waterfall inefficiencies
November 17, 2015 -
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How mobile is changing marketing
November 13, 2015 -
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Mobile best practices for native ads
November 11, 2015 -
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Display advertising deserves more credit for inbound phone calls
November 10, 2015 -
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Smartphones dominate digital device popularity
November 4, 2015 -
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Research
Bot fraud breaches the trust of publisher and advertiser
October 28, 2015 -
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Ad budgets shifting to digital video
October 27, 2015 -
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Who’s really cutting the cord? The answer in 7 charts
October 26, 2015 -
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Growing the receptivity of digital ads
October 21, 2015 -
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US ad sales will grow by +2.2% this year, with digital surpassing TV ad spending faster than expected
October 19, 2015