Research / Insights on current and emerging industry topics
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Higher prices lift spending as subscription habits shift
DCN’s latest subscription research finds that rising prices are pushing household spending higher, even as consumers adjust their mix of streaming, news, and digital services.
October 12, 2026 | By Rande Price, Research VP – DCN
Spending climbs but consumers shift subscriptions toward value
August 10, 2026 | By Rande Price, Research VP – DCN
Consumers rebalance digital subscriptions around value
May 29, 2026 | By Rande Price, Research VP – DCN
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Research
New DCN research explores consumer appetite and satisfaction for digital subscriptions
September 19, 2019 -
Research
What to expect from disinformation during the 2020 elections (and how to respond)
September 11, 2019 -
Research
Malicious ads are down. But don’t rest easy yet.
August 28, 2019 -
Perspectives
The case for shifting CMO budgets from tech to creative services
August 27, 2019 -
Research
Disinformation is profitable. That needs to change.
August 21, 2019 -
Research
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Research
High quality content casts positive halo over ad perception
August 19, 2019 -
Viacom dispels stereotypes and reveals actionable insights with its “Generations” study
August 15, 2019 -
Research
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Research
The halo effect is real: New research confirms that ads perform better in quality contexts
August 1, 2019 -
Research
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Perspectives