/ An inside look at the business of digital content
Archive
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Incontext Revenue
Time well spent? Inside the FT’s time-based ads sales effort
November 11, 2015 | By Michelle Manafy, Editorial Director – DCN
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Incontext Revenue
Digital ad sales up, newspapers too, but tv is another matter
November 5, 2015 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
Viewability problems spread to video ads on social
September 17, 2015 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
Is Programmatic Part of a Winning Strategy?
August 6, 2015 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Innovation
Bon Appétit and Epicurious Cater to Marketers and Consumers with Buy Ingredients Button
August 5, 2015 | By Michelle Manafy, Editorial Director – DCNMember Spotlight
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Incontext Revenue
The Secret to Harvard Business Review’s Subscription Success: Its Customers
July 27, 2015 | By Michelle Manafy, Editorial Director – DCN -
Incontext Revenue
Interview with Robbie Kellman Baxter—author of The Membership Economy
July 20, 2015 | By DCN -
Incontext Revenue
Passion Play: Lifetime Launches Movie Classics Subscription Service
July 10, 2015 | By Michelle Manafy, Editorial Director – DCNMember Spotlight
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Incontext Perspectives
4 Tips for Improving Programmatic CPM
May 27, 2015 | By DCN -
Incontext Innovation
What Drove Hearst to Invest in Ride-sharing Service Via?
May 15, 2015 | By DCNMember Spotlight
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Incontext Perspectives
Bad Ads: Research Shows They May Cost More Than They’re Worth
May 14, 2015 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Accounting for Attention Minutes as a Currency
May 11, 2015 | By James G. Webster—Professor of Communication Studies at Northwestern University and
Jacob L. Nelson—Doctoral Student, Northwestern University