/ An inside look at the business of digital content
Archive
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Incontext Perspectives
DCN’s must reads: week of April 28, 2022
April 28, 2022 | By Michelle Manafy, Editorial Director – DCN
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Incontext Video
YouTube’s success is a great sign for CTV
April 27, 2022 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
5 ways media companies can better reach — and engage with — Gen Z
April 26, 2022 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Advertising
Clearing up misconceptions to make way for addressability
April 25, 2022 | By Jessica Werner, Senior Director, Publisher Development – ID5 -
Incontext Perspectives
Rethinking ad spend: The science supports premium digital video
April 22, 2022 | By Mark Lollback, Global Chief Strategy and Growth Officer – Oovvuu