Perspectives - Digital Content Next

/ An inside look at the business of digital content

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Incontext Perspectives

Jason Silva Kicks off Content All Stars with a Shot of Awe
September 25, 2014 | By DCN content all stars, DCN Events
Incontext Perspectives

Content All Stars Takeaway: 3 Ways to Create Branded Content That Readers Love
September 24, 2014 | By Lindsay Boesen, Marketing Director, PulsePoint content marketing, events, native advertising
Incontext Perspectives

Publishers Can Make a Real Difference in the Fight against Ad Fraud and Nonhuman Traffic
September 11, 2014 | By Tom Drouillard, Alliance for Audited Media ad fraud, measurement, nonhuman traffic, standards
Incontext Perspectives

Evolving the Viewability Standard with Analytics
September 2, 2014 | By Neeraj Kochhar, Tremor Video advertising, measurement, metrics, standards
Incontext Perspectives

Time is Money: Right-Sizing Content Strategy
August 21, 2014 | By Michelle Manafy, Editorial Director – DCN attention, events, time