/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Latency: the devastating tax that publishers are ignoring
February 17, 2020 | By Justin Choi, Founder and CEO—Nativo
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New research offers a method to build habit-forming news products
February 13, 2020 | By Michelle Manafy, Editorial Director – DCN -
The rise of tribal subscription marketing
February 13, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
DCN’s must reads: week of February 13, 2020
February 13, 2020 | By Michelle Manafy, Editorial Director – DCN -
Subscription motivation and acquisition tactics
February 12, 2020 | By Matt Lindsay, President—Mather Economics -
Defining the publisher of the future
February 11, 2020 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Perspectives
The impact of Accenture’s exit from the media auditing market
February 10, 2020 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
DCN’s must reads: week of February 6, 2020
February 6, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
How USA Today balanced advertiser and consumer expectations in its latest redesign
February 6, 2020 | By Jessica Bateman – Independent Journalist -
Incontext Research
Gen Z not only loves content, they pay for it
February 5, 2020 | By Rande Price, Research VP – DCN -
Incontext Research
Inside the maturing podcast advertising market
February 4, 2020 | By Kate Ginsburg, VP Product Marketing & Innovation – Kantar -
Incontext Perspectives
Ad quality is content quality. And quality content needs better classification
February 3, 2020 | By Tobias Silber, CBO – GeoEdge