/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Consumer behavior will never be the same again
May 20, 2020 | By Michelle Manafy, Editorial Director – DCN
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Incontext Perspectives
Identity crisis: Why Google and Facebook dominate digital advertising
May 19, 2020 | By David J. Moore, CEO – BritePool -
Incontext Innovation
Why HBR’s Maureen Hoch is focused on high-touch content right now
May 18, 2020 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Innovation
Food brands deliver a hearty response to changing consumption habits
May 14, 2020 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of May 14, 2020
May 14, 2020 | By Michelle Manafy, Editorial Director – DCN -
Why brand suitability is important for publishers and advertisers
May 12, 2020 | By Chris Langel, Vice President Measurement – Oracle Advertising and Customer Experience -
Incontext Perspectives
How marketers and publishers can collaborate for success
May 11, 2020 | By Jim Egan, VP, Global Strategic Sales – IAS -
Incontext Research
ISBA’s new research challenges the programmatic supply chain
May 8, 2020 | By Rande Price, Research VP – DCN -
Incontext Perspectives
The media is failing to communicate journalism’s value to the public
May 7, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of May 7, 2020
May 7, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Catch me if you can: Malvertising thrives in high-volume, low-CPM environment
May 6, 2020 | By John Ilacqua, Head of Publisher Strategy – The Media Trust -
Incontext Research
Newsroom staffs were in steep decline even before the pandemic
May 5, 2020 | By Rande Price, Research VP – DCN