/ An inside look at the business of digital content
Archive
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Incontext Revenue
Don’t drive blind: Use benchmarks to navigate digital advertising
August 4, 2020 | By Cory Schnurr, Head of Marketplace Innovation – The Media Trust
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Incontext Perspectives
Breaking the chain: How to optimize digital advertising in the coming election
August 3, 2020 | By Paul Canlas, Research & Insights Director – IAS -
Incontext Perspectives
It’s time to rethink the opinion section
July 30, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of July 30, 2020
July 30, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Revenue
Server-side tech will drive the future of publisher digital advertising revenue
July 29, 2020 | By Josh Torok, Senior Product Manager – Nativo -
Incontext Perspectives
As identity solutions evolve, smart publishers see an opportunity
July 28, 2020 | By Chris Hartley, Chief Revenue Officer – Britepool -
Incontext Research
Cord-cutting accelerates in the wake of the Covid-19 pandemic
July 27, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
DCN’s must reads: week of July 23, 2020
July 23, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Policy
An insider’s guide to next week’s Antitrustpalooza
July 23, 2020 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Why understanding consumer “tribes” formed by Covid-19 will help you do business better
July 22, 2020 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Research
Uneven content policies and moderation practices: How YouTube’s standards fare
July 21, 2020 | By Rande Price, Research VP – DCN -
Incontext Revenue
The next ad quality plot twist: Upholding user trust during the election season
July 20, 2020 | By Tobias Silber, CBO – GeoEdge