/ An inside look at the business of digital content
Archive
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Incontext Policy
Today’s tech policymakers are more knowledgeable – and more aggressive
June 17, 2021 | By Chris Pedigo, SVP Government Affairs – DCN
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Incontext Perspectives
Here’s how publishers are preparing for the cookie-less era
June 16, 2021 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Perspectives
Money on the table? The opportunity cost of neglecting SME advertisers
June 15, 2021 | By Luke Insoll, Content Marketing Manager – DanAds -
Incontext Innovation
Abandon the inverted pyramid. It’s time to rebuild the news.
June 14, 2021 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
DCN’s must reads: week of June 10, 2021
June 10, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
Travel media execs outline their post-pandemic plans
June 10, 2021 | By Meena Thiruvengadam – Independent Media Reporter -
Incontext Perspectives
Diversify your advertising options to drive revenue
June 3, 2021 | By Mike Woosley, COO – Lotame -
Incontext Perspectives
The post-Covid streaming trend we can count on
June 2, 2021 | By Caroline McCarthy, VP, Marketing – true[X] -
Incontext Research
Targeting practices: a critical look at surveillance advertising
June 1, 2021 | By Rande Price, Research VP – DCN -
Incontext Innovation
Do recommenders deliver more value to audiences – and the bottom line?
May 27, 2021 | By Charlotte Ricca – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of May 27, 2021
May 27, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Marketing cloud best practices for publishers
May 26, 2021 | By Jennifer Choo, Senior Marketing Manager — Theorem Inc.