/ An inside look at the business of digital content
Archive
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Incontext Advertising
Data collaboration gives power to the publishers
March 27, 2024 | By Dave Chokshi, Director of Client Services – Lotame
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Incontext Research
Women just might achieve editorial leadership equity – in 50 years
March 26, 2024 | By Rande Price, Research VP – DCN -
Incontext Advertising
Telegraph, Future, Guardian, and Immediate on direct-sold strategies
March 25, 2024 | By Thomas Baart, Customer Success Manager – Permutive -
Incontext Innovation
Leveraging LinkedIn: a guide for media companies
March 21, 2024 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Perspectives
DCN’s must reads: week of March 21, 2024
March 21, 2024 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
Hollywood’s diversity-driven returns don’t align with investments
March 20, 2024 | By Rande Price, Research VP – DCN -
Incontext Perspectives
MFA’s 15 minutes of fame and the silver lining for publishers
March 19, 2024 | By David Kohl – President & CEO, TRUSTX -
Incontext Advertising
Advanced media strategy: navigating the first-party data shift
March 18, 2024 | By Kedar Prabhu, VP of Product Management – Dow Jones -
Incontext Innovation
Rise up against AI by doubling down on direct traffic
March 14, 2024 | By Theresa Cramer – Independent Journalist -
Incontext Perspectives
DCN’s must reads: week of March 14, 2024
March 14, 2024 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
Media companies can learn about growing audiences from creators
March 12, 2024 | By Rande Price, Research VP – DCN -
Incontext Advertising
Better ads, fewer tradeoffs: insights from a creative director
March 11, 2024 | By Jeff Hill, Director of Client Success – Clipcentric