/ An inside look at the business of digital content
Archive
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Incontext Innovation
OTT is disrupting the way we consume media—for good. Here’s what content owners need to know
May 14, 2019 | By Jon Shalowitz, CEO—LiftIgniter
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Incontext Research
Marketers keep spending on problematic platforms
May 13, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Should publishers ditch native ad content promotion for good?
May 10, 2019 | By Leah Bjornson, Manager, Content Studio– Pressboard -
Incontext Perspectives
DCN’s must reads: week of May 9, 2019
May 9, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Are the NewFronts still worth it for publishers?
May 9, 2019 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Ad fraud growth slows for the first time in four years
May 8, 2019 | By Rande Price, Research VP – DCN -
Incontext Perspectives
To maximize OTT performance, should we think lean back or lean forward?
May 6, 2019 | By Dana Ghavami, CEO—Spotible -
Incontext Perspectives
Publishers face new risks in the wake of the CCPA
May 3, 2019 | By Steve Stup, CRO—The Media Trust -
Incontext Revenue
The cannabis business is booming. So how about the cannabis ad business?
May 2, 2019 | By Maureen Morrison, Independent Marketing Consultant -
Incontext Perspectives
DCN’s must reads: week of May 2, 2019
May 2, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
Better machine decision-making, rethinking digital ads, and smart cities will improve the health of the internet
May 1, 2019 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Channels, conversions, and churn: Why better mobile UX is key for publishers
April 29, 2019 | By Su Hang, Data Scientist–Chartbeat