/ An inside look at the business of digital content
Archive
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Why brand suitability is important for publishers and advertisers
May 12, 2020 | By Chris Langel, Vice President Measurement – Oracle Advertising and Customer Experience
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Incontext Perspectives
How marketers and publishers can collaborate for success
May 11, 2020 | By Jim Egan, VP, Global Strategic Sales – IAS -
Incontext Research
ISBA’s new research challenges the programmatic supply chain
May 8, 2020 | By Rande Price, Research VP – DCN -
Incontext Perspectives
The media is failing to communicate journalism’s value to the public
May 7, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of May 7, 2020
May 7, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Catch me if you can: Malvertising thrives in high-volume, low-CPM environment
May 6, 2020 | By John Ilacqua, Head of Publisher Strategy – The Media Trust -
Incontext Research
Newsroom staffs were in steep decline even before the pandemic
May 5, 2020 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Now is the time for publishers to take back control
May 4, 2020 | By Justin Choi, Founder and CEO—Nativo -
Incontext Innovation
With a new live LinkedIn show, HBR connects with readers on coping in the wake of Covid-19
April 30, 2020 | By Esther Kezia Thorpe – Media Reporter -
Incontext Perspectives
DCN’s must reads: week of April 30, 2020
April 30, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Inspiration in a storm: three initiatives to help managers cope with Covid-19
April 29, 2020 | By Corinne Podger—Director, Digital Skills Agency -
Incontext Perspectives
Revenue or readers: Which one should you choose?
April 28, 2020 | By Jon Fletcher, Content Editor – Marfeel