/ An inside look at the business of digital content
Archive
-
Incontext Research
High quality content casts positive halo over ad perception
August 19, 2019 | By Osbaldo Franco, Director, Research & Analytics – Integral Ad Science
-
Incontext Perspectives
DCN’s must reads: week of August 15, 2019
August 15, 2019 | By Michelle Manafy, Editorial Director – DCN -
Viacom dispels stereotypes and reveals actionable insights with its “Generations” study
August 15, 2019 | By Maureen Morrison, Independent Marketing Consultant -
Incontext Revenue
Predicting conversion: Mastering the complex variables of user behavior
August 14, 2019 | By Michael D. Silberman, SVP Strategy—Piano -
Incontext Innovation
How publisher operating systems will help save the business
August 13, 2019 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain -
Incontext Revenue
Why publishers need to focus on outcome-based advertising solutions
August 12, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Innovation
The scoop on why The Washington Post is way into TikTok
August 8, 2019 | By Bryson Masse – Independent Journalist -
Incontext Perspectives
DCN’s must reads: week of August 8, 2019
August 8, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
What Pew’s latest industry stats say about the media marketplace
August 7, 2019 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Tear down the funnel and build a pyramid: The shift from purchase funnels to mobile customer journeys
August 6, 2019 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
Trust in Facebook is at an all-time low: Here’s how media companies can use that to their advantage
August 5, 2019 | By Jesse Moeinifar, Founder & CEO—Viafoura -
Incontext Research
The halo effect is real: New research confirms that ads perform better in quality contexts
August 1, 2019 | By Rande Price, Research VP – DCN