/ An inside look at the business of digital content
Archive
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Incontext DE&I
Steps to help rebuild trust in news in underserved communities
May 2, 2023 | By Rande Price, Research VP – DCN
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Incontext DE&I
Gen Y & Z want media to lead on gender equity
April 11, 2023 | By Suzanne S. LaPierre – Independent Media Reporter -
Incontext Research
Do negative headlines drive news traffic?
April 4, 2023 | By Rande Price, Research VP – DCN -
Incontext Research
How publishers are building connections with young audiences
March 29, 2023 | By Jeana Garms, Vice President of Marketing – Arc XP -
Incontext Research
Younger audiences pay for news—when they think it’s valuable
March 21, 2023 | By Rande Price, Research VP – DCN -
Incontext Research
Sports media is losing Gen Z. How can they win them back?
January 16, 2023 | By Suzanne S. LaPierre – Independent Media Reporter -
Incontext Research
News organizations try TikTok to engage younger audiences
December 28, 2022 | By Rande Price, Research VP – DCN -
Incontext Research
How people under 30 define and engage with “news”
October 4, 2022 | By Suzanne S. LaPierre – Independent Media Reporter -
Incontext Research
INMA identifies new approaches to attract a Gen Z audience
September 20, 2022 | By Rande Price, Research VP – DCN -
Incontext Research
Post-Covid TV viewership slows and goes on-demand
August 30, 2022 | By Rande Price, Research VP – DCN -
Incontext Research
Adopting influencer practices can help journalists reach younger audiences
August 16, 2022 | By Rande Price, Research VP – DCN -
Incontext Innovation
Game on: esports offer a big win for media brands
August 4, 2022 | By Chris M. Sutcliffe – Independent Media Reporter