/ An inside look at the business of digital content
Archive
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Incontext Research
Survey reveals 2024 referral traffic trends for publishers
May 28, 2024 | By Dorinne Hoss, Head of Marketing – Arc XP
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Incontext Perspectives
Rebuilding the crumbling news Infrastructure
May 23, 2024 | By Delano R. Massey, Managing Editor – Axios Local -
Incontext Research
Consumers value local news, though they fail to support it
May 21, 2024 | By Rande Price, Research VP – DCN -
Incontext DE&I
Young people diverge on gender equity. News leaders need to act
May 9, 2024 | By Esther Kezia Thorpe – Media Reporter -
Incontext DE&I
Women’s athletics drives audience attention
April 24, 2024 | By Suzanne S. LaPierre – Independent Media Reporter -
Incontext Research
How to engage young news consumers
April 5, 2024 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
Leveraging LinkedIn: a guide for media companies
March 21, 2024 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Research
Hollywood’s diversity-driven returns don’t align with investments
March 20, 2024 | By Rande Price, Research VP – DCN -
Incontext Innovation
Rise up against AI by doubling down on direct traffic
March 14, 2024 | By Theresa Cramer – Independent Journalist -
Incontext Research
Media companies can learn about growing audiences from creators
March 12, 2024 | By Rande Price, Research VP – DCN -
Incontext Research
Addressing the collateral damage of news avoidance
March 7, 2024 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Innovation
How media companies can fuel innovation in 2024 and beyond
February 19, 2024 | By Mike Holland, Vice President of Product – Arc XP