/ An inside look at the business of digital content
Archive
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Incontext Revenue
Election coverage for better engagement, retention and revenue
April 17, 2024 | By Naomi Owusu, CEO and Co-founder – Tickaroo
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Incontext Advertising
How streamers can optimize viewer experience through ad podding
April 15, 2024 | By Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations – FreeWheel -
Incontext Advertising
Addressing uncertainty: testing addressability with programmatic curation
April 10, 2024 | By Megan Sullivan‑Jenks, Director, Product Marketing, Supply & Commerce Grid – Criteo -
Incontext Advertising
How publishers can use taxonomies to maximize monetization
April 8, 2024 | By Christopher Guenther, COO – ArcSpan Technologies -
Incontext Advertising
3 Trust signals that help publishers stand out from MFAs
April 1, 2024 | By Rich Murphy, President – Alliance for Audited Media -
Incontext Revenue
Podcasters explore diverse revenue streams in a bid for growth
March 28, 2024 | By Jessica Patterson – Independent Media Reporter -
Incontext Advertising
Data collaboration gives power to the publishers
March 27, 2024 | By Dave Chokshi, Director of Client Services – Lotame -
Incontext Advertising
Telegraph, Future, Guardian, and Immediate on direct-sold strategies
March 25, 2024 | By Thomas Baart, Customer Success Manager – Permutive -
Incontext Perspectives
MFA’s 15 minutes of fame and the silver lining for publishers
March 19, 2024 | By David Kohl – President & CEO, TRUSTX -
Incontext Advertising
Advanced media strategy: navigating the first-party data shift
March 18, 2024 | By Kedar Prabhu, VP of Product Management – Dow Jones -
Incontext Advertising
Better ads, fewer tradeoffs: insights from a creative director
March 11, 2024 | By Jeff Hill, Director of Client Success – Clipcentric -
Incontext Revenue
4 Ways publishers can leverage AI to improve monetization
February 26, 2024 | By Gregory Friend, Vice President, Content, Insights and Strategy – Nativo