/ An inside look at the business of digital content
Archive
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Incontext Advertising
Telegraph, Future, Guardian, and Immediate on direct-sold strategies
March 25, 2024 | By Thomas Baart, Customer Success Manager – Permutive
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Incontext Perspectives
MFA’s 15 minutes of fame and the silver lining for publishers
March 19, 2024 | By David Kohl – President & CEO, TRUSTX -
Incontext Advertising
Advanced media strategy: navigating the first-party data shift
March 18, 2024 | By Kedar Prabhu, VP of Product Management – Dow Jones -
Incontext Advertising
Better ads, fewer tradeoffs: insights from a creative director
March 11, 2024 | By Jeff Hill, Director of Client Success – Clipcentric -
Incontext Revenue
4 Ways publishers can leverage AI to improve monetization
February 26, 2024 | By Gregory Friend, Vice President, Content, Insights and Strategy – Nativo -
Incontext Innovation
Amid AI, ads and antitrust, press power holds the spotlight at DCN Summit
February 15, 2024 | By Jessica Patterson – Independent Media Reporter -
Incontext Advertising
3 Advertising trends that can’t be ignored
February 7, 2024 | By Todd Krizelman, CEO – MediaRadar -
Incontext Advertising
Three ways publishers can grow ad revenue in 2024
December 4, 2023 | By Isabella Jenkins, Client Revenue Partner – Permutive -
Incontext Advertising
How NPR’s audience-first approach drives advertising success
November 30, 2023 | By Theresa Cramer – Independent Journalist -
Incontext Revenue
How publishers can unlock the commerce opportunity
November 29, 2023 | By Kevin Boyrivent, Director of Product Strategy, Supply Solutions – Criteo -
Incontext Advertising
Data clean rooms are not one size fits all. What do you really need?
November 21, 2023 | By Alexandra Theriault, Chief Growth Officer – Lotame -
Incontext Advertising
What publishers need to know about the media automation journey
November 13, 2023 | By Michele Bavitz, Global Head of Account Management – Theorem