/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Did angry advertisers really boycott YouTube? The answer may surprise you.
May 10, 2017 | By Todd Krizelman, CEO – MediaRadar
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Incontext Perspectives
Are the NewFronts still worth it? That depends
May 4, 2017 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Digital advertising insights as the market reaches attention saturation
May 3, 2017 | By Rande Price, Research VP – DCN -
Incontext Research
Pre-roll is the most informative and engaging video ad format
April 21, 2017 | By DCN -
Incontext Research
It’s time to take action against ad fraud
April 18, 2017 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
Agencies and the ad quality quandary
April 14, 2017 | By Chris Olson, CEO & Co-Founder—The Media Trust -
Incontext Perspectives
Will humans make a comeback in the wake of the YouTube boycott?
April 6, 2017 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
The ad tech forest is falling. Here’s why
March 30, 2017 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Coalition for Better Ads offers ad standards based on consumer preferences
March 27, 2017 | By John Vilade, SVP of Advertising Relations & TrustX, CRO -
Incontext Perspectives
Media alliances take on the Google-Facebook duopoly
March 23, 2017 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Neurological research proves it: Context affects advertising effectiveness
February 28, 2017 | By Rande Price, Research VP – DCN -
Incontext Perspectives
We need to solve digital advertising’s quality control problem now
February 23, 2017 | By Mark Glaser, Founder and Publisher – MediaShift