/ An inside look at the business of digital content
Archive
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Incontext Perspectives
What advertisers really want from digital publishers
December 16, 2019 | By Brian Condon, EVP, Commercial Development – Alliance for Audited Media
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Incontext Perspectives
Top digital advertising trends for publishing executives in 2020
December 11, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
Marketers: Here’s how we can ensure that consumers learn to love advertising again
December 3, 2019 | By Zoe Monborne, Product Communications Specialist – Outbrain -
Incontext Perspectives
Fostering quality journalism through a brand safe open web
November 26, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Research
Premium context and 30-second spots dominate video advertising right now
November 25, 2019 | By Melinda McLaughlin, CMO—Extreme Reach -
Incontext Perspectives
Compete or collaborate? Two approaches to dealing with walled gardens
November 20, 2019 | By Sarah Hartland, Marketing Manager – Lineup Systems -
Incontext Perspectives
How to accurately evaluate your content marketing
November 18, 2019 | By Justin Walls, Digital Media Buyer – Pressboard -
Incontext Perspectives
Let’s celebrate the decline of the third-party cookie
November 13, 2019 | By Kristy Schafer, VP Americas – Permutive -
Incontext Research
Malvertising: You ain’t seen nothin’ yet
October 30, 2019 | By Louis-David Mangin, CEO and Co-Founder—Confiant -
Incontext Perspectives
Ad effectiveness measurement doesn’t scale, and it’s failing advertisers
October 23, 2019 | By Jamie Auslander, SVP Research & Analytics—true[X] -
Incontext Revenue
Local news: Forget national metrics and focus on your strengths
October 17, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
How publishers are rethinking audience in a user-first world
October 15, 2019 | By Michael D. Silberman, SVP Strategy—Piano