/ An inside look at the business of digital content
Archive
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Incontext Innovation
How USA Today balanced advertiser and consumer expectations in its latest redesign
February 6, 2020 | By Jessica Bateman – Independent Journalist
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Publishers: Have no fear of a cookieless future
January 27, 2020 | By Tyler Bishop, CMO – Ezoic -
Publishers focus on the evolution of the business at the annual DCN: Next Summit
January 22, 2020 | By Carol Brzozowski – Independent Journalist -
Incontext Revenue
Fact check series, part one: the truth about “cookieless” DMPs
January 13, 2020 | By Adam Solomon, CMO – Lotame -
Incontext Research
New DCN report offers insights on programmatic marketplace
January 7, 2020 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Digital advertising trends that will dominate publishing in 2020
January 2, 2020 | By Afton Brazzoni, Copywriter – Lineup Systems -
Incontext Perspectives
The 8 biggest challenges digital publishers faced in 2019–and what lies ahead for 2020
December 23, 2019 | By Jon Fletcher, Content Editor – Marfeel -
Incontext Perspectives
What advertisers really want from digital publishers
December 16, 2019 | By Brian Condon, EVP, Commercial Development – Alliance for Audited Media -
Incontext Perspectives
Top digital advertising trends for publishing executives in 2020
December 11, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
Marketers: Here’s how we can ensure that consumers learn to love advertising again
December 3, 2019 | By Zoe Monborne, Product Communications Specialist – Outbrain -
Incontext Perspectives
Fostering quality journalism through a brand safe open web
November 26, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Research
Premium context and 30-second spots dominate video advertising right now
November 25, 2019 | By Melinda McLaughlin, CMO—Extreme Reach